Collective Nouns | Brand Management Agency
 
 

Team. Crew. Squad. Board.

 
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These can be intimidating labels – have you made the cut? – but Collective Nouns founder Cara Lonergan thinks these are words to celebrate.

 
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Cara Lonergan, founder

 

After all, with a media and marketing career spanning teams both small and large, she sees the magic that occurs when different bases of knowledge converge and create something that (to borrow a cliché) is larger than the sum of its parts.

She has spent time leading teams at O, the Oprah Magazine while crafting its branding strategy and co-launching and running its award-winning influencer network; at Macy's in Loyalty Marketing; and at The Sartorialist, where she relaunched the site and redesigned its ad strategy, earning a three-digit percent growth in ad revenue.  She has also worked on teams at Ralph Lauren, Coach, and Kara Ross NY.

All it takes is two people to start.

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With that in mind, she founded Collective Nouns to be the brand partner there when an additional expert mind will make the difference when brainstorming.

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